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Mission Statement
 

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A  Mission Statement is the description of your business.
It is the present and future task that your business plan on accomplishing.  In about a paragraph or more, up to one page. You should mention the reason your business is in existence.

There are 8 key components that you can include in your Mission Statement. Note: you do not have to put them all in your Mission Statement. You can include only the ones that you feel are important to the mission of your business.

The Main Parts Of Your Business Plan

Your Business Plan should include;

Cover Sheet

Table of Contents

Executive Summary

Mission Statement

Marketing Plan

Product Or Service

Operations

Information On Your Business

Financial Plan

The Main Parts Of Your Mission Statement

The Mission Statement is the forth part of your Business Plan. It is the heart of your business.  It helps you keep pumping through until you have obtained your mission.

Your Mission Statement should include these components;

Customer/Marketing

Product or Service

Geographic Domain

Technology

Concern For Survival

Company Philosophy

Self (Business) Concept

Public Image

Lets look at an example of each component to see how that component can be incorporated into your Mission statement.

Customer/Marketing

We believe our first responsibility is to provide the best help to men and woman that are considering starting their own business.

Product/ Service

Our products and services are intended to help people to grow their businesses. Our products include business self help and motivation.

Geographic Domain

We are an Internet based business. You may obtain our products by downloading them off of our web site.

Technology

We use the most up to date technology. It is just a matter of a few clicks with your mouse, and you can find, pay for and download our products in no time flat.

Concern For Survival

We have targeted a specific market of people. At this point our marketing efforts are starting to do very well. We are also adding other marketing efforts to keep us aware of the changes in our marketing environment.

Company Philosophy

We work hard, so that you don't have to.

Self (Business) Concept

We love what we do, therefore we work at making sure you visit us again and again.

Public Image

We believe and treat people the way we want to be treated. We pride ourselves with the daily emails we receive from our customers and clients about all of the great information and services we offer them.

Putting The Mission Statement Together

Lets put together all of the components of the Mission Statement that we talked about above. You can actually use just a few of the components or you can use them all. It is up to you. All of them may or may not be needed in your Mission Statement.

Sample Mission Statement ( With All Components)

We believe our first responsibility is to provide the best help to men and woman that are considering starting their own business.

Our products and services are intended to help people to grow their businesses. Our products include business self help and motivation.

We are an Internet based business. You may obtain our products by downloading them off of our web site.

We use the most up to date technology. It is just a matter of a few clicks with your mouse, and you can find, pay for and download our products in no time flat.

We have targeted a specific market of people. At this point our marketing efforts are starting to do very well. We are also adding other marketing efforts to keep us aware of the changes in our marketing environment.

We work hard, so that you don't have to. We love what we do, therefore we work at making sure you visit us again and again.

We believe and treat people the way we want to be treated. We pride ourselves with the daily emails we receive from our customers and clients about all of the great information and services we offer them.

Sample Mission Statement ( With Some Components)

We believe our first responsibility is to provide the best help to men and woman that are considering starting their own business.

Our products and services are intended to help people to grow their businesses. Our products include business self help and motivation.

We have targeted a specific market of people. At this point our marketing efforts are starting to do very well. We are also adding other marketing efforts to keep us aware of the changes in our marketing environment.

We believe and treat people the way we want to be treated. We pride ourselves with the daily emails we receive from our customers and clients about all of the great information and services we offer them.

Mission Statement Example 1

Rain's Bible Courses are your number one choice for contemporary Christian studies. Our Correspondence Bible Courses are put together in a way that they are easy to understand.

Our courses include a workbook, a study guide and a tape or CD for easy reading and listening .

Our courses were created with high quality audio. The workbook is in full color with color graphics.

Our goal is to have you absolutely satisfied. That is why we will only give you the best courses that's available on the market.

Our courses are easy to read and/or listen to. You can use it if you are 3 to 93.

Mission Statement Example 2

We supply and service most electronic equipment. VCR's, CD's players, DVD's, television sets, radios, computers and computer accessories are just a few of the items we supply and service.

We have an absolute one year money back guarantee. We only sell the best electronics. We believe if you give good service you will get good customers.

We are located at the corner of main and third street right in the heart of the city, We also have delivery service and we deliver up to 50 miles away. Our service department will go out up to 50 miles away as well.

We believe we will be around for a long time. This is due to our superb customer service and in stock ability of our products. If we have it on the shelf. We have it in stock.

Mission Statement Example 3

Our meals are for people that want to sometimes take a break when it come to preparing a meal for the family. But on the other hand, they still want the good old home cooking taste of a fresh home cooked meal.

Janet's Food To u has a offer that you just can't resist. Meals that are freshly prepped and that are only put together when you order it. Fresh ingredients, seasoning, vegetables and meats, actually everything is freshly prepared when ordered. You just simply need to warm it up to serving temperature. Fresh Eats Greats Meats is our slogan. Once you have tried it you will know why.

We use up to date double stove for precooking, an industrial refrigerator for storing and chilling food item. We have an electronic microwave and three industrial freezers to store out frozen products.

Our kitchen and its appliances are high tech and ready to do the cooking.

Fresh Eats Great Meats is how we feel about our products. Great customer service and satisfaction is how we feel about our customers.

So Why Is A Sample Mission Statement So Important?

Your business mission statement will give you a precise direction about what you plan on doing  and where you plan on going in the future.

Therefore, making your mission statement a very essential part of your business plan.  And it is also a very vital part of your business future success.

So What Are The Steps To Get Started Writing Your Business Plan?

TLManage.com has put together a three fold process to help you get your business plan written in an expedient amount of time.

The first fold of the process is to work on and complete the TLManage.com Business Plan Work Shop.  This is a printable worksheet that will ensure that you keep notes and write your plan correctly.

The second fold of the process is to review the TLManagecom Sample Business Plan. This plan will help you write your  Business Plan in the correct manner.

The third fold of the process is to review the TLManage.com Business Plan Checklist, it will make sure you have not forgotten anything that should be included in your  business plan.

After you have completed the TLManage.com Three Fold Business Plan Process, you will be ready to write your  business plan to help you succeed in business in today's ever changing tough business environment.

Click here»» Writing A Business Plan

Writing a business plan is one of the most important aspects of starting a business in today's every changing environment.  Why is writing a business plan so important? The first fold...

Click here»» Business Plan Sample

This Sample Business Plan will help you write your  business plan in the correct manner. You will get to see what a business plan really looks like. And also see how it can help you.
The second fold...

Click here»» Business Plan Checklist

Business Plan Checklist, will make sure you have not forgotten anything that should be included in you business plan.
The third fold...

How To Write A Business Plan… Made Easy

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