The Executive Summary Has Seven Main
Components.
Introduction
Product/Service
Target Market
Competitive Position
Goals and Objectives
Management
Finances
Introduction
The Introduction should
include your company name, when it was founded, whether it is a Sole Proprietor,
A Partnership, LLC or Incorporation. It should also include whether your
product is manufactured by your company or another one.
How are you going to distribute your product, who owns it?
What percentage of it do they own?
You can add information about
the owner or the principal stock holder and the percent of ownership that they
have in the company.
You may
also add information about present and future finances of the company.
Product/Service
This
section briefly explains your products and tells what the benefits of owning
them are.
You can
add information about your products and/or service. Describe their unique
features, what make them newer, better or different from anyone else’s products
and/or service.
What are the benefits for the customer going to be?
Remember
to add the
(What’s In It for me?). What are your customers going to
get out of your product and /or service?
Target Market
Your
Target Market should define the type of people you are marketing.
What does your specific niche provide for your company
marketing strategy?
Competitive Position
You should
add specific information about your niche.
You should
indicate the type of research that helped you to pick the type of niche that you
will market.
Goals
and Objectives
You should
add information about your present and future business goals.
You should
add a time line that you plan on reaching those goals;
Management
In this
section you should add the names and the titles of your management team.
If you are a corporation you should include the President,
Vice President, the key share holders and so on.
You may
also include their knowledge and their experiences. This should take a form
similar to a resume.
Finances
You should
list all of your present and future financial projects that you working on.
List what
you plan and intend on paying for those projects.
Executive Summary Example 1
Introduction
Rains Bible Course is a Contemporary
Christian Study Correspondence Course. Rains Bible Course is organized in
a way that it is easy to understand, therefore, making it a very practical
training system. This Correspondence Course is for anyone that is
interested in learning a Contemporary Christian Study style of learning.
Product/Service
Rains Bible Course includes a total overview
of the Kings James version of the Bible, but with a new
contemporary twist. It is broken down into chapters and verses for the
best level of understanding.
Our Course includes a workbook for each book
of the Bible. Each workbook comes with a high quality tape or CD
with all of the information from the workbook on it. Our course also
includes a CD Rom with the whole Correspondence Course on it. This CD Rom
also includes games for several of the stories in the Bible.
The Correspondence Course includes a
workbook, tape or CD and also a CD Rom. It is full of choices to make your
whole experience fun and absolutely worth while.
Target Market
Our idea groups of customers are those
people that want to learn about the Bible, but they want and easy
way to do it.
The age range for this group is 16 years and
up. We have started our target of people at the age of 16 years old; our
research has shown use that at this age people are more focused on this subject.
As you get older you know a little more about this subject. Therefore this
Correspondence Course becomes more relevant to your life.
Competitive Position
We have researched a vast amount of
resources to come to our decision to market our product at religious
conventions. At these conventions we meet with and set up visits to
respective churches. We leverage our products. We leverage them at
the conventions and we later leverage them at the respective churches.
Goals and Objectives
We forecast 5,000 programs to be distributed
in 2002. We expect to triple that amount in 2003. We are on target
to reach our goal.
Within 12 months we will triple our sells t
15,000
Within 24 months we forecast our sells to
reach 25,000 to 30,000
Within 5 years we intend to be one of the
top marketers in this industry.
Executive Summary Example 2
Introduction
TL Manage Inc. was founded in
1998 as an Internet based self help center for people that are starting their
own businesses.
We have a proven track record
of business start up expertise. We have helped several hundred businesses
get moving in the right direction.
We are focused on improving the
position of small businesses, ultimately, helping them to reach the success that
they are working on for their company.
TL Manage Inc. is in business
to help your business succeed.
Product/Service
Our
products are a series of motivational e-books that are organized to help you
start and run a successful business.
Target Market
Our
customer base includes people that have worked for someone else for at least 10
years. These people finally know exactly what it is they want out of their
lives. They have worked for others and are now ready to be the one in
control.
Competitive Position
Our
specific niche of people has come to realized that business ownership is what
they want and they are ready and willing to take the steps to get started. This
is due to the fact that they have been working for someone else for a while and
are frustrated that they are not really moving ahead and that they seem to be in
the same place that they were in when they get that their job.
Research
indicates that our niche is ready to accept offerings. They have worked
for others; some of them have already started a small business that is only
slightly - moderately successful.
They can
afford and are ready to try our product line.
Goals and Objectives
TL Manage
Inc. niche market is the reason we are working to provide a valuable product and
service.
Within 12
months we intend to have more downloadable e-books and software.
Within 2
years we will complete our downloadable sites.
Within 5
years we plan to add more targeted pages and information for women in business.
At this point we will have a massive list of business related articles.
Management
In this
section you should add the names and the titles of your management team.
If you are a corporation you should include the President, Vice President, the
key share holders and so on.
You may
also include their knowledge and their experiences. This should take a form
similar to a resume.
Finances
TL Manage
inc. computer systems are great for our applications. We have notices some
new systems out on the market. That are faster and less expensive then our
original systems. We will update with this newer technology.
These
systems include CPU, five monitors, five mouse pads and a total customized
software package to fit our needs.
So Why Is An Executive Summary So Important To
The Success Of your Business?
Your business
Executive Summary is
the summing up of the purpose of your business. It is a brief statement or
account that covers the substance and main points of your company.
Therefore, making your
Executive Summary a very essential part of your
business plan. And it is also a very vital part of your business future
success.
So What Are The Steps To Get Started
Writing Your Business Plan?
TL
Manage, Inc. Copyright 
